Recently, Instagram has been prompting me to pay to promote my page. Increase likes! Get more hits! Have more followers! On the home front, friends have suggested the same, recommending I put up ads to increase my reach online. While sponsors posit exact timings and days of the week to put up stories and posts, so as to maximise exposure.
My (often delayed) response is usually to say ‘no’. I shake my head laughing and their suggestions. Not because I belittle these well-meaning advice, but more so because the truth is this – ‘I am no influencer’ and here’s why –